I remember when I got my first pair of Christian Louboutins. I made a ceremony out of that day. I was working in New York and I had gotten a large bonus so I felt fully justified in buying a $1500 pair of shoes. It was a beautiful fall day outside so I walked up Madison Avenue almost 30 blocks, and I was so nervous when I went inside that I almost ran into my own reflection in the mirror!
I had planned on getting a basic black pair but I decided on a pair that cost twice as much and I will say with all honestly, they are the sexiest shoes I have ever had and I get a ridiculous amount of complements on them. They make me feel special and somehow my day goes better when I wear them.
The truth is that on that day, I could afford them, so I didn’t have buyer’s remorse. I’m not saying that applies to me everyday, but it did that day. The problem is that I have a gorgeous pair of Cobalt blue Vince Camuto’s that were closer to $150 and I get just as many complements on those – and half of those complements come from men!
So the question is, why do we buy stuff with a name brand for such a high premium when we can get something that is equally beautiful and comfortable for so much less? I am not comparing high end brands to discount brands here.
I am referring to the part of our budget that allows us to have fun, and have some toys. The truth is that for $150-300 you can get an incredible pair of shoes that are unique, comfortable, and striking so is it really necessary to get the ones that are $1500? Why do we do it? What’s the emotional reason behind it?
What made me think about it is that truthfully we are buying it so that people know that we can afford it. And if they know that we can afford it, then we are automatically put into a class, or category. But to what end? Regardless of your income and ability to pay for it, how important is it that people can guess your income based on your shoes, or your purse, or any other designer label.
I want to make a point that I love designer labels that are sharp, sophisticated, and comfortable, and the more expensive fabrics and care that goes into them costs more and is definitely worth it, but I equally love finding a cut top at a discount store that may not have the same comfort or last as long, but that I get a huge amount of complements on as well.
It feels good doesn’t it? Regardless of how much you paid or what the brand is?
So I encourage you to have some fun, and budget in some luxuries, but I ask you to think before you buy. I am buying this brand, this label, and paying this price because it’s worth it to me? Can I afford it?
Then by all means do it and love it and strut your stuff. But if you are forcing it because you want to impress someone else or fit into a category, then please look the other way, because at the end of the day, it’s your money and your budget, and if you feel good about the way you spend it, and confident in how you wear it, then you will still get complements, no matter what the brand.